PRIVACY POLICY

Last updated: 19 June 2026

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This Privacy Policy explains how Coach Sumiko collects, uses, stores and protects personal information when you visit this website, contact Coach Sumiko, book a discovery call, request coaching information, join the newsletter, download a resource, purchase a digital product, complete a form, or use any coaching-related service.

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Coach Sumiko respects your privacy and is committed to protecting your personal data in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and all other applicable privacy laws.

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WHO WE ARE
This website is operated by Coach Sumiko.

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Business name: Coach Sumiko

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Contact name: Sumiko Stacey

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Email address: hello@coachsumiko.com

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Website: www.coachsumiko.com

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For the purpose of data protection law, Coach Sumiko is the data controller of the personal information collected through this website and through direct communication with clients and prospective clients.

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WHAT PERSONAL INFORMATION WE COLLECT
Coach Sumiko may collect personal information when you use this website, complete a contact form, request a free discovery call, sign up for a newsletter, request a free guide or assessment link, purchase a digital resource, communicate by email, or become a coaching client.

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This may include your name, email address, telephone number, message details, enquiry details, booking information, payment information, billing information, communication history, and any information you choose to provide when contacting Coach Sumiko.

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If you enquire about ADHD coaching, Access to Work coaching, executive function support, wellbeing, productivity, emotional regulation, or related personal challenges, you may choose to share information that relates to your health, neurodivergence, work situation, personal circumstances, family life, wellbeing, disability, employment, education, or support needs. This type of information may be sensitive, and Coach Sumiko will treat it with particular care and confidentiality.

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Coach Sumiko may also collect technical information about how visitors use the website, such as IP address, browser type, device information, pages visited, approximate location, referral source, and cookie information. This helps the website function properly, remain secure, and improve the visitor experience.

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HOW WE COLLECT YOUR PERSONAL INFORMATION
Personal information may be collected directly from you when you complete a website form, submit an enquiry, request a free resource, sign up to the newsletter, book a call, purchase a product, send an email, or provide information during the coaching process.

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Information may also be collected automatically through cookies and similar technologies when you visit the website. Some information may be processed through third-party services used to operate the website, manage bookings, process payments, send emails, host forms, provide analytics, or deliver online services.

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WHY WE USE YOUR PERSONAL INFORMATION
Coach Sumiko uses personal information to respond to enquiries, provide information about coaching services, arrange discovery calls, manage bookings, deliver coaching services, provide resources, process purchases, send requested downloads, manage newsletter subscriptions, keep business records, respond to client needs, improve the website, maintain website security, and comply with legal obligations.

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Where you have asked to receive updates, resources, newsletters, or marketing information, your details may be used to send relevant communications. You can unsubscribe from marketing emails at any time.

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LAWFUL BASIS FOR USING YOUR PERSONAL INFORMATION
Coach Sumiko will only use your personal information where there is a lawful basis to do so.

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Where you enquire about services, book a call, purchase a resource, or become a client, your information may be used because it is necessary to take steps before entering into a contract or to fulfil a contract with you.

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Where Coach Sumiko keeps business records, responds to enquiries, improves services, protects the website, or manages client communication, information may be used because there is a legitimate business interest in doing so.

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Where you sign up to a newsletter, request marketing updates, download a free resource, or accept certain cookies, your information may be used based on your consent.

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Where information is needed for tax, accounting, legal, regulatory, or business record purposes, it may be used because Coach Sumiko has a legal obligation to keep or process that information.

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If you choose to share sensitive information relating to ADHD, neurodivergence, health, wellbeing, disability, work adjustments, education, family life, personal circumstances, or Access to Work support, Coach Sumiko will only use that information where it is relevant to your enquiry or coaching support, where you have chosen to provide it, and where there is a lawful reason to process it with appropriate care.

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SENSITIVE PERSONAL INFORMATION
Because Coach Sumiko provides ADHD coaching and related support, some clients or prospective clients may choose to share sensitive personal information. This could include information about ADHD, neurodivergence, mental health, disability, wellbeing, work-related difficulties, family life, stress, emotional regulation, education, employment, Access to Work support, or other personal circumstances.

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Coach Sumiko will not ask for more sensitive information than is needed for the purpose of understanding your enquiry, providing coaching support, or delivering the service you have requested.

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Coach Sumiko is not a medical, diagnostic, psychiatric, psychological, therapeutic, or crisis support service. Any information shared is used for coaching-related purposes only and should not replace medical advice, diagnosis, treatment, therapy, or support from a qualified healthcare professional.

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If you are experiencing a medical emergency, mental health crisis, or immediate risk of harm, you should contact emergency services, your GP, NHS 111, or an appropriate crisis support service.

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NEWSLETTERS, FREE RESOURCES AND DOWNLOADS
If you sign up for a newsletter, request a free guide, download a resource, or complete a form to receive an assessment link or other material, Coach Sumiko will use your information to provide the requested content and may send related follow-up communications.

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You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting Coach Sumiko directly at hello@coachsumiko.com.

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BOOKINGS, DISCOVERY CALLS AND COACHING ENQUIRIES
If you book a free discovery call or enquire about coaching services, Coach Sumiko will use your personal information to arrange the call, respond to your enquiry, understand what support you are looking for, and communicate with you before and after the appointment.

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If you become a coaching client, Coach Sumiko may keep notes, records, emails, session details, payment records, and relevant information needed to deliver coaching services and manage the client relationship.

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PAYMENTS AND DIGITAL PRODUCTS
If you purchase a digital product, workbook, guide, coaching package, or other paid service through the website, payment information may be processed securely by the payment provider or website platform. Coach Sumiko does not usually receive or store full card details.

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Coach Sumiko may retain purchase records, invoices, transaction details, and related communication for accounting, tax, legal, and customer service purposes.

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ACCESS TO WORK COACHING
Where coaching is connected to Access to Work funding, Coach Sumiko may process information relating to your work needs, ADHD-related challenges, workplace support, coaching requirements, invoices, funding arrangements, or other information needed to provide the service.

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Coach Sumiko will only use this information for the purpose of managing the coaching service, communicating with you, meeting administrative requirements, delivering coaching support, and keeping appropriate business records.

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COOKIES AND WEBSITE ANALYTICS
This website may use cookies and similar technologies to help the website function properly, improve user experience, understand how visitors use the website, support website security, and enable certain features.

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Some cookies are essential for the website to operate. Other cookies may be used for analytics, marketing, embedded content, social media features, or performance tracking.

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You can usually control cookies through your browser settings. Where required, the website may ask for your consent before placing non-essential cookies.

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WHO WE SHARE PERSONAL INFORMATION WITH
Coach Sumiko does not sell your personal information.

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Personal information may be shared with trusted service providers where necessary to operate the business and deliver services. This may include website hosting providers, email marketing platforms, booking systems, payment processors, analytics providers, cloud storage providers, accounting providers, professional advisers, or technical support providers.

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Personal information may also be shared where required by law, to protect legal rights, to respond to a lawful request, to prevent fraud, or to protect the safety and security of the website, business, clients, or others.

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Any third-party service provider is expected to handle personal information securely and only use it for the purpose for which it was provided.

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INTERNATIONAL CLIENTS AND INTERNATIONAL DATA TRANSFERS
Coach Sumiko may work with clients in the UK and internationally. Some website services, software platforms, email systems, booking tools, payment processors, or cloud services may process data outside the UK.

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Where personal information is transferred outside the UK, Coach Sumiko will take reasonable steps to ensure appropriate safeguards are in place, such as using reputable service providers and relying on lawful transfer mechanisms where required.

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HOW LONG WE KEEP PERSONAL INFORMATION
Coach Sumiko will only keep personal information for as long as necessary for the purpose it was collected.

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Enquiry information may be kept for a reasonable period so that Coach Sumiko can respond to your enquiry and follow up where appropriate.

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Client records may be kept for the duration of the client relationship and for a reasonable period afterwards for professional, legal, accounting, and administrative reasons.

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Financial and transaction records may be kept for the period required by tax and accounting law.

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Marketing information will be kept until you unsubscribe or ask for your information to be removed, unless there is another lawful reason to keep certain records.

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When information is no longer needed, it will be securely deleted, anonymised, or archived where appropriate.

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HOW WE PROTECT YOUR PERSONAL INFORMATION
Coach Sumiko takes reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration, disclosure, or accidental destruction.

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This may include using secure systems, password protection, reputable website and software providers, access controls, secure payment processors, and appropriate organisational measures.

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However, no website, email system, or online service can be guaranteed to be completely secure. You should avoid sending highly sensitive information through website forms or email unless you are comfortable doing so.

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YOUR DATA PROTECTION RIGHTS
Under UK data protection law, you may have the right to access the personal information held about you, ask for inaccurate information to be corrected, ask for information to be deleted, object to certain types of processing, ask for processing to be restricted, request a copy of your information, and withdraw consent where processing is based on consent.

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To exercise your rights, please contact Coach Sumiko at hello@coachsumiko.com.

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Coach Sumiko may need to confirm your identity before responding to a request. Some rights may be limited where there is a legal obligation or lawful reason to keep certain information.

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MARKETING COMMUNICATIONS
Coach Sumiko may send marketing emails, newsletters, updates, resources, or information about services where you have signed up, requested information, or where there is another lawful basis to do so.

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You can unsubscribe at any time by clicking the unsubscribe link in an email or by contacting hello@coachsumiko.com.

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Coach Sumiko will not sell your details to third parties for marketing purposes.

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THIRD-PARTY LINKS
This website may contain links to third-party websites, resources, social media platforms, booking tools, payment providers, videos, articles, or external organisations.

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Coach Sumiko is not responsible for the privacy practices, content, or security of third-party websites. You should read the privacy policies of any third-party websites you visit.

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CHILDREN AND YOUNG PEOPLE
Coach Sumiko’s website may contain information relevant to ADHD, family life, parents, young people, and educational support. However, children and young people should not submit personal information through this website without the involvement and consent of a parent or guardian.

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If you believe a child has provided personal information without appropriate consent, please contact Coach Sumiko at hello@coachsumiko.com so the matter can be reviewed.

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COMPLAINTS
If you have any concerns about how your personal information is handled, please contact Coach Sumiko first so the issue can be addressed.

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You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection matters.

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Information Commissioner’s Office

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Website: www.ico.org.uk

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Telephone: 0303 123 1113

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CHANGES TO THIS PRIVACY POLICY
Coach Sumiko may update this Privacy Policy from time to time to reflect changes in the business, website, services, legal requirements, or data protection practices.

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The latest version will be published on this website with an updated date.